Digital Accessibility

1. Digital Accessibility
2. WCAG
3. ADA
4. AODA

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SDS

4 Essential Ingredients for Every Blog Post

Whatever type of blog post you’re writing, whoever your target audience is, and whatever niche you’re working in, you’ll need these four key elements:

• Title
• Introduction
• Main body
• Conclusion

Your blog post title needs to be clear—not clever. Don’t try to get too artful when coming up with a blog title, use my free blog title generator instead. You want readers to know what to expect from your post. Plus, you want to use keywords in your title for SEO (search engine optimization) purposes.

Your post introduction should set the scene for your post. It needs to grab the reader’s attention and it also needs to make it clear that they’re in the right place for the information (or entertainment) they’re seeking.

Your post’s main body is the bulk of the post. It needs to be structured so that your reader doesn’t feel lost part-way through and it also needs to deliver on the promise of your title and introduction. Your main body may well take up 80% or more of your post’s word count.

Finally, your conclusion needs to draw your post to a close. You might recap your main point, share key takeaways, or end on a positive, encouraging note. You can also use the conclusion to add a call to action, encouraging the reader to check out a product, read another post, leave a comment, or anything else that you’d like them to do next.

Clear on all of those? Then let’s dig into some examples of blog posts that can help you with your content marketing. I’ve picked a range of different types of content covering all sorts of different blog topics. And be sure to check out my free AI article writer if you want to see what it’s like to generate first drafts of blog posts using AI.

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